In the modern connected world, if your business isn’t online, it may as well not exist. If potential clients can’t find you by typing a few words into Google, your business is unlikely to build the kind of client base that it needs to survive.
Creating a website used to be a lengthy and expensive process, with coders using their dark arts to create webpages during the night, fuelled by coffee, energy drinks, and frequent breaks to play the latest FPS game (First Person Shooter for the uninitiated). Then they would also have lengthy explanation for why you couldn’t have your text a little bit bigger, or why it would cost you that much to change just one picture.
Fortunately, these days, almost anyone can create a website. While big companies that require complex online functionality still need to procure the services of a website developer, small businesses and individuals looking to create simple and attractive web pages to gain visibility online can use a variety of webpage builders to simply drag and drop images and text into a customizable template, that is already optimized to look good on mobile (more than 50 percent of Google searches are done on mobile devices).
These kind of website builders are ideal for people who want to make basic web pages. Need a homepage with attractive pictures showing your work and space for text to explain what you do? There are templates for that. Need a contact us page with your email, phone number and a map to where you are? There are templates for that. Need an ecommerce page that displays products and allows you to take payments? There are even templates and plugins for that.
While most of the website platforms out there offer web page builders, there are a variety of good reasons why WordPress is the most popular. The most important, because so many people are using WordPress, developers are constantly coming up with new themes, layouts, plugins and so forth that allow users to do more, all of which become available at a pretty low cost. WordPress sites are also designed to be search engine friendly, by using simple compliance and high standard clean codes that produce semantic markups.
But while WordPress is a uniform platform, website builders that allow you to easily create websites on WordPress are offered by third parties, and there are hundreds of them. With so many crowding the market, it can be very difficult to know which is best. But not to worry, we have come up with a list of the ten best WordPress page builders, and what they offer that makes them stand out from the pack. Here you should find everything you need to choose the one that is right for you!
Elementor is a great starter package for building WordPress pages as it is easy to use, it has a free version packed with features you would usually expect to pay for, and it is easy to upgrade to the more sophisticated Pro version as your website and business needs grow.
The free version is available as a plug in for your WordPress site and comes with around 100 mobile friendly templates, so there is a template for almost every page need. You also have access to 300 blocks, pre-designed section templates that you can drag and drop into page templates in order to create something truly customized. The platform also offers an array of sophisticated design elements that add a professional feel to a site. Stand out features include box shadows, background overlays, hover effects and animations. The free version also has tools to support maintenance mode and under construction pages, so you can get your site up and running as quickly as possible while you are still working on it.
The Pro version is pretty affordable, starting at just $49/yr for a single website, and $199/yr for an unlimited number of websites. As well as an expanded template library, you get a number of important additional features such as role management for site editors, visual form builders, marketing and CRM integrations, Social Media integrations, eCommerce options using WooCommerce, and RTL and multi-lingual support.
Elementor stands out among WordPress page builders because it is easy to use, and it is fast. All editing can be done via the front-end editor on the page as you see it, without having to learn how to use a fiddly back-end system. All updates are instant, so you can see exactly what you are creating. This makes the design process easier and quicker. But this doesn’t mean that you have to worry about errors or accidentally losing content, as you can easily revert to earlier versions of your page using the undo command, or by switching to revisions mode to find older versions of a page.
Templates are already designed to be mobile responsive, but you can also take control of this element of the design, changing the padding, margins, column ordering and much more depending on device.
Elementor is a very user-friendly and powerful WordPress page builder, and even with the free version you can have an attractive site that looks professionally built up in no time.
If you want the simplest of WordPress page builders that even WordPress newbies can figure out, then SiteOrigin is a great option. Moreover, Page Builder by SiteOrigin is completely free!
Page Builder by SiteOrigin is designed to look and feel like WordPress itself, minimising the learning barrier for getting started. It also offers front-end editing, so that you can edit your page visually as you see it, without having to spend time navigating the back-end. As well as offering their own themes, SiteOrigin works with any existing WordPress theme, and you can also easily switch between different themes to test which works best for you, without fear of losing your content. All their themes are designed to be mobile responsive, which means that they should look good on any screen, no matter the size, which is a bonus as far as SEO ratings are concerned.
While SiteOrigin’s templates are already well designed, if you so desire, you can take additional control of the site, editing padding, backgrounds and column spacing down to the decimal point. You can also enter custom CSS and CSS classes if you are looking for even finer grained control.
If you find you need extra options that aren’t available in the basic version of SiteOrigin, you can download their free Widget Bundle, which includes tools such as fully customizable buttons, responsive Google Maps, post carousel, pricing table and social links.
For super-site builders, there is a premium version of SiteOrigin that is available for just $29/yr and offers advanced features such as lightbox, theme enhancers, post carousels and accelerated enhancements. But for most non-techie folk looking for an affordable and user-friendly tool for building their web pages, the free version of SiteOrigin is just what they need.
If you are looking for something a bit more sophisticated than your basic builder that allows you to exercise your creativity a little, then Beaver Builder is a great option. There is a free lite version, but the magic really happens with the premium paid version which starts at around $99/yr.
Beaver Builder is another front-end editor, so you can edit your content on the live page, rather than fiddling around with a complicated back-end. But Beaver Builder stands out as being more controllable than other front-end builders, and you can achieve fine-grained editing without any finicky controls.
The free version of the builder works with any WordPress theme and on pages, posts and custom post types. It allows you to insert HTML, photos, text, audio, video and sidebar content modules anywhere on your page, and provides mobile-friendly responsive layouts that should look good on any device. It provides tools for editing photos, colours and video, or you can take even more control with your own CSS classes and IDs. Pages are also designed to be lightweight with semantic markup, for maximum performance when it comes to search engine optimization.
The Premium version offers some significant additional features, for example you can insert contact forms, tabs, sliders, maps, blog posts, social icons and much more. You also get access to a much wider range of templates, and editing is made easier as you can save and re-use page elements or entire pages as required. If you know what you are doing, you can also create your own custom modules. Almost anything is possible.
With Beaver Builder, while you might want to have a play around with the free version to see how you like it, you really do want to invest in the premium version. This is not just for the additional functionality. While Beaver Builder is not very active on free WordPress support forums, with the premium version of the builder you get access to their support team which provides a Knowledge Base reference library and an active help community via Facebook or Slack.
Nimble is a great product if you are looking for a free tool that allows you to drag and drop advanced design feature elements onto any page of your existing WordPress site, as well as create sophisticated new pages from scratch. You can even create custom headers and footers. It works with all WordPress themes, and comes with some pretty nice themes of its own.
Nimble has its own front-end, visual editor, so you can make changes to the page you see in front of you without having to dive into the back-end. The editor lets you drag and drop pre-designed content feature into any type of WordPress page, and will let you see the results of your work in real-time. Content models include text, images, contact forms, buttons, icons, maps and much more. One of the standout features is post grids, which look great on both desktop and mobile.
All of Nimble’s design featured are fully responsive, but if you like to fiddle, you can also customize responsiveness by changing responsive breakpoints, font-size adaptations, spacing, alignment and layout.
Nimble is a great tool of you are looking to add a little bit of punch to your existing WordPress site, dropping new features into pages that you have already created on WordPress. Once you realise what is possible with Nimble, you will probably find yourself with new design ideas, which Nimble can help you realise from scratch, and it is all completely free.
One of the newer site builders on the market, Brizy uses a clean and minimalist approach to create beautiful web pages that work. You can start out with Brizy on their limited-time free trial, but then you will need to pay the pretty hefty one-off fee of around $231 to continue using the builder. But you certainly get a lot of bang for your buck.
Brizy largely seems to have been built in response to page builders that have become confused and cluttered as their selection of tools have expanded. Brizy has come up with a minimalist design control panel that gives users all of the functionality, but without the confusion. It uses the same front-end editor with drag and drop design process that most users of WordPress page builders will be familiar with, but with a much simpler and more intuitive central control bar.
Brizy offers over 150 pre-made blocks that you can drag and drop onto existing pages, or use to create new pages from scratch. These include text, buttons, images, icons (over 4,000 available), videos, maps and much more. If you decide that you want to change an icon or text font while building your site, there is no need to go back and edit your pages individually. Brizy offers global styling functionality that allows you to change all text or icons that share the same the properties with just one click.
While Brizy has a lot of impressive features, such as its smart text editor, responsive adaption controls, and content adjustment tools, their stand-out feature is probably their image editor. More than just uploading and resizing images, you can choose a focus point and zoom, all with highly intuitive controls.
While Brizy is just breaking into a crowded market, their product is unique enough that it has quickly become a niche favourite for those who like clean screens, and for who large, beautiful images sit at the centre of the design process.
PageLayer is a great, free page builder if you are looking for something that is easy to use and light on the browser for the best load times and SEO results. It is a useful tool for improving existing WordPress sites as it works with most WordPress themes, letting you add elements with simple drag and drop functionality.
PageLayer is primarily widget based, allowing you to drag and drop a variety of widgets into live pages using their front-end page editor. This means you can place your content visually, with no need to fiddle around in the back-end. Widgets included in the free package include titles, quotes, icons, images, videos, grid galleries and much more, and the list of available widgets is always expanding.
The builder can also be used to enhance your text, as PageLayer also provides a great typography element that allow you to change fonts, sizes, weights and decoration to make your text clean, readable, and really pop. Again, this is all done in page, so you can find what you need visually, without having to guess at what might work with your other page elements.
PageLayer will appeal to WordPress users that are looking to enhance their basic site, but don’t want to spend a lot of time learning to use a new tool, or to weigh down their site with widgets that result in slow load times. PageLayer is light on the user and light on the browser, plus the plug in is completely free, so light on the budget.
KingComposer is probably the fastest page builder on the market designed for more experienced WordPress users, as newbies might find the learning curve a little steep.
While this builder does offer a visual front-end editor, it is really a sophisticated back-end editor. It is aimed at more experienced WordPress users looking to do something special. The free version is pretty powerful, but probably too complicated for newbie users, and won’t satisfy the users that this product is aimed at. The premium builder costs just $39/yr for use for one website, and $99/yr for up to ten websites. There are also commercial licences available. It is worth noting that WordPress theme authors can use and include this plugin as free in themes that they build for sale with a commercial licence.
The free version gives you access to the full features back-end editor. But with the pro version you get both the front-end and back-end editors as well as live CSS system with real-time visual preview, and live CSS inspector which allow you to customize the styling of any page element and for any screen size.
While this page builder offers lots of pre-designed widgets that you can include in your page, it is more powerful in terms of creating your own widgets that can be saved and reused on other pages, or even copy and paste over to other websites where it can be customized for use there.
For experienced WordPress users looking for a tool that will save them time creating, then KingComposer is the sophisticated tool that will work for them.
WPBakery is a comprehensive WordPress page builder, offering a simple front-end editor and a sophisticated back-end editor starting from just $64/yr. Formerly known as Visual Composer, WPBakery was one of the first WordPress page builders, and is still one of the best. The product was rebranded so that the Visual Composer name could be used for a fully-fledged website builder that the company has recently launched.
WPBakery comes with a front-end visual composer that lets you drag and drop design elements into live pages created using pretty much any WordPress theme. Key elements that you can add include images, icons, Google Maps, video players, charts and graphs, buttons and much more. The visual editor is easy to use despite the significant number of options. You can also pin the elements that you use the most for easy access, or search for elements as you need them.
If you want to do something a bit more complex, switch to the back-end editor where you can take control and customize your elements using the CSS. Here you can also choose from more than 200 add-ons that will allow you to create templates and set access to them, create parallax backgrounds, integrate with WooCommerce products and much more.
While WPBakery is not the simplest of page builders, it is simple enough that most people should be able to enhance their WordPress pages with few issues. However, where WPBakery stands out is in its sophistication, as you can go from adding a social media icon button to displaying eCommerce products for scale. With so many options available, it feels like there is no limit to what you can achieve with WPBakery as you learn how to make the most of it.
A highly affordable page builder starting at just $39/yr, Cornerstone is a 100 percent front-end page builder that lets you drag and drop elements and see how they will look in situ. This takes the time and guess work out or designing web pages, no coding required!
While Cornerstone offers the full range of options that users have come to expect from page builders, it delivers these via a minimalist control panel, which makes the builder easy and intuitive to use. Drag and drop elements from the sidebar, and then edit elements on the fly within your design. It is compatible will any WordPress theme, and also has a few very nice themes of its own on offer.
The number of elements available to integrate into your website is impressive. These include the expected images, text and videos, but also elements such as Google maps, counters, features boxes and lists, recent posts, search and sliders. Cornerstone offers 40 options rather than hundreds, but these options have been selected to deliver what the user actually needs, with much of the excess cleared out.
When it comes to fine tuning, Cornerstone uses something called The Inspector, which allows you to examine the details of the short code for each feature in a visual way, so that you can change parameters of elements, such as width and colour, without having to remember the details of short codes.
For professionals that do want to embellish a site with a bit of their own code, Cornerstone also features a in-browser professional code editor which a comes packed full of features such as key bindings based on Sublime Text and multiple cursors to improve speed and efficiency.
Divi Builder (not to be confused with Divi Theme) is one of the most well-established WordPress page builders. As a result, it has a huge fan base, and more importantly, a big developer base that is always coming up with new features. You can bring the magic that is Divi to your website for as little as $89/yr.
While you can use Divi Builder to build beautiful web pages starting from the Divi Theme, or any other themes developed by parent company Elegant Themes, the builder in fact works with any WordPress theme. It offers a huge range of options when it comes to making dynamic and attractive web pages. There are templates available for all kinds of pages, probably more than any other page builder.
Again, Divi gives us a drag and drop visual editor that allows users to edit their pages visually on the front-end, rather than having to fiddle around the in back-end. This gives you great what-you-see-is-what-you-get editing, and no need to guess at the impact of the new elements that you apply. Once you have constructed your page, you can simply click on different page elements to edit them live. This makes not only building your website, but also updating content and maintaining it on a daily basis, a snap. Divi also offers something called Wire Frame mode that lets you just focus on the structure of your website without being distracted by the content itself (until later).
There are lots of content modules to choose from when putting your page together, including the standard text, image and video, but also call to action buttons, countdown timers, email opt-in forms, maps, testimonials and much more. This means that it can cancel out a lot of other plugins that you might be using on your site, which can significantly reduce the load on your website.
With so many options, it can be difficult to know whether the time and energy that you are putting into your site has any actual impact on visitation and follow through. Divi has thought of that too and provides functionality that allows you to A/B test different content and design variations to see what is most effective.
If there is something to complain about with Divi Builder it is that it packs too much in, and might be overly complex for more basic users just looking to create some good pages for their business. However, more experienced WordPress users that enjoy trying something different will get everything that they need with Divi Builder.
These days, if you have an eye for design and the patience to focus on the details, there is no need to hire a website designer to make an attractive online space to promote your work. Getting your own website is now affordable with platforms like WordPress, and creating your own site has never been easier thanks to web page building platforms that take away the need for coding and let you simply drag and drop what you want where you want, and edit your content on the fly.
These days, the biggest challenge with these page builders is that there are so many on the market, and it can be hard to know where to invest your time, and sometimes money. To help you out, we have come up with a list of ten genuinely good WordPress web page builders that should do the job. Each have different areas of speciality that set them apart, and we’ve gone into detail so that you can find the right one for you.